Designed by: PepsiCo Design & Innovation
Country: United States

Vitamin Well

Vitamin Well

Designed by Neumeister | Country: Sweden | Font used: ITC Avant Garde Gothic

Vitamin Well, launched last year, has been given a revamp by Neumeister. “Vitamin Well was launched as ‘the tasty, healthy drink filled with minerals’. Its success was far greater than anyone could imagine. But was the existing design sufficiently clear?  Neumeister were contracted to add an even greater clarity to the design and give the brand a new lease of life. The design was revamped and developed. The labelling and the packaging – everything got a new clear structure, which nevertheless kept the original idea clearly in focus. We gave Vitamin Well the very vitamin injections that it gives you. The bottle alone conveys the message in all the advertising. No copy, no other visual impressions. A great success has become even greater.”

Vitamin Well

Vitamin Well

Vitamin Well

Vitamin Well

Get the latest packaging design inspiration in your inbox:

Popular designs

Art Meets Craftsmanship in BrewBeak Beer Series Packaging Design

“BrewBeak Beer Series Packaging Design artfully fuses craftsmanship and art, reflecting the brand’s philosophy and the beauty of nature. Through minimalist design and bird-themed illustrations, each package uniquely represents different beer varieties, creating a memorable and sophisticated brand identity.”

Dama Blanca: Packaging Design for Salt of Cádiz

Discover the artisanal salt packaging design for Dama Blanca, a family project from Salinas of Cádiz. The design reflects the brand’s 3000-year history, authenticity and love for the sea, using natural materials and a sea-inspired palette.

Designed by: PepsiCo Design & Innovation
Country: United States

Vitamin Well

Vitamin Well

Vitamin Well

Designed by Neumeister | Country: Sweden | Font used: ITC Avant Garde Gothic

Vitamin Well, launched last year, has been given a revamp by Neumeister. “Vitamin Well was launched as ‘the tasty, healthy drink filled with minerals’. Its success was far greater than anyone could imagine. But was the existing design sufficiently clear?  Neumeister were contracted to add an even greater clarity to the design and give the brand a new lease of life. The design was revamped and developed. The labelling and the packaging – everything got a new clear structure, which nevertheless kept the original idea clearly in focus. We gave Vitamin Well the very vitamin injections that it gives you. The bottle alone conveys the message in all the advertising. No copy, no other visual impressions. A great success has become even greater.”

Vitamin Well

Vitamin Well

Vitamin Well

Previous slide
Next slide
Get the latest on packaging design in your inbox: